@font-face{font-family:"Big Shoulders";src:url(/assets/fonts/BigShouldersDisplay-ExtraBold.ttf) format("truetype");font-weight:800;font-display:swap}
@font-face{font-family:"Playfair";src:url(/assets/fonts/PlayfairDisplay-ExtraBold.ttf) format("truetype");font-weight:800;font-display:swap}
:root{--green:#59a52c;--green-ink:#3f7a1d;--char:#393232;--white:#fff;--ink:#2a2424;--mute:#6b6262;--line:#e6e2e2;--card:#fff;--bg:#f6f4f4}
*{box-sizing:border-box}
[hidden]{display:none!important}
html,body{margin:0}
body{background:var(--bg);color:var(--ink);font:16px/1.55 -apple-system,BlinkMacSystemFont,"Segoe UI",Inter,Roboto,sans-serif;-webkit-text-size-adjust:100%}
a{color:inherit}
.wrap{max-width:960px;margin:0 auto;padding:0 16px}
.narrow{max-width:720px}

/* site header */
.site{background:var(--char);color:var(--white)}
.site .wrap{display:flex;align-items:center;justify-content:space-between;gap:12px;padding-top:14px;padding-bottom:14px}
.brand{display:flex;align-items:center;gap:10px;font-family:"Big Shoulders",sans-serif;font-weight:800;letter-spacing:.06em;text-transform:uppercase;font-size:18px;text-decoration:none;color:var(--white)}
.brand img{width:36px;height:36px}
.brand small{display:block;font-size:11px;letter-spacing:.3em;color:var(--green);font-weight:800}
.site nav{display:flex;align-items:center;gap:16px;font-weight:700;font-size:15px}
.site nav a{text-decoration:none;color:#e9e4e4}
.site nav a:hover,.site nav a:focus-visible{color:var(--white);text-decoration:underline}
.site nav a.btn{color:var(--white);text-decoration:none;padding:10px 16px;font-size:15px}
@media (max-width:560px){.site nav .hide-sm{display:none}}

/* hero */
header.hero{background:var(--char);color:var(--white);padding:8px 0 48px;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:32px;align-items:end}
.hero-photo{border-radius:16px;overflow:hidden;background:#000;aspect-ratio:4/5}
.hero-photo img{width:100%;height:100%;object-fit:cover;display:block}
h1{font-family:"Big Shoulders",Impact,sans-serif;font-weight:800;text-transform:uppercase;font-size:clamp(40px,9vw,72px);line-height:.95;margin:28px 0 14px;text-wrap:balance}
h1 em{font-style:normal;color:var(--green)}
.lede{font-size:18px;max-width:560px;color:#e9e4e4;margin:0 0 22px}
.ctas{display:flex;flex-wrap:wrap;gap:12px}
.btn{display:inline-block;text-decoration:none;font-weight:800;padding:15px 22px;border-radius:12px;font-size:17px;text-align:center;cursor:pointer}
.btn.primary{background:var(--green);color:var(--white)}
.btn.primary:hover{background:#4e9426}
.btn.ghost{border:2px solid var(--white);color:var(--white)}
.btn.outline{border:2px solid var(--char);color:var(--char);background:transparent}
.btn:focus-visible{outline:3px solid #b6e08f;outline-offset:2px}
.reassure{font-size:14px;color:#cfc8c8;margin:12px 0 0}

/* sections */
section{padding:48px 0}
section.tight{padding-top:0}
h2{font-family:"Big Shoulders",Impact,sans-serif;font-weight:800;text-transform:uppercase;font-size:clamp(30px,6vw,44px);line-height:1;margin:0 0 8px;text-wrap:balance}
.sub{color:var(--mute);margin:0 0 26px;max-width:640px}
.points{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.point{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:22px}
.point h3{font-family:"Big Shoulders",Impact,sans-serif;font-weight:800;text-transform:uppercase;font-size:24px;line-height:1.05;margin:0 0 8px}
.point h3 span{color:var(--green)}
.point p{margin:0;color:var(--mute)}

/* tiers */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.tier{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:22px;display:flex;flex-direction:column}
.tier.rec{border:2px solid var(--green)}
.tag{align-self:flex-start;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;padding:4px 10px;border-radius:999px;background:var(--green);color:var(--white);margin-bottom:10px}
.tag.dark{background:var(--char)}
.tag.ghost{background:transparent;color:transparent;user-select:none}
.tier h3{font-family:"Big Shoulders",Impact,sans-serif;font-weight:800;text-transform:uppercase;font-size:28px;margin:0}
.price{font-family:"Playfair",Georgia,serif;font-weight:800;font-size:34px;margin:6px 0 2px}
.price small{font:600 14px/1 -apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;color:var(--mute)}
.hook{color:var(--mute);margin:0 0 12px;font-style:italic}
.tier ul{margin:0 0 18px;padding-left:18px;flex:1}
.tier li{margin:4px 0}
.tier .btn{width:100%}
.tier .btn.outline{border-color:var(--green);color:var(--green-ink)}
.fine{font-size:14px;color:var(--mute);margin-top:18px}
.fine a{color:var(--green-ink)}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;counter-reset:s;padding:0;list-style:none;margin:0}
.steps li{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:18px;counter-increment:s}
.steps li::before{content:counter(s);display:block;font-family:"Big Shoulders",sans-serif;font-weight:800;font-size:34px;color:var(--green);line-height:1;margin-bottom:6px}

/* proof */
.proof{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:center}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:18px 0 0}
.stat{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:12px;min-width:0}
.stat b{display:block;font-family:"Big Shoulders",sans-serif;font-weight:800;font-size:28px;line-height:1;color:var(--green-ink);font-variant-numeric:tabular-nums;white-space:nowrap}
.stat span{font-size:13px;color:var(--mute)}
.chart{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:16px}
.chart svg{display:block;width:100%;height:auto}
.chart figcaption{font-size:13px;color:var(--mute);margin-top:8px}

/* before/after carousel: kept small on purpose */
.ba{max-width:560px;margin:28px auto 0}
.ba-track{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;border-radius:14px;background:var(--char)}
.ba-track::-webkit-scrollbar{display:none}
.ba-track:focus-visible{outline:3px solid #b6e08f;outline-offset:3px}
.ba-slide{flex:0 0 100%;margin:0;scroll-snap-align:start}
.ba-slide img{display:block;width:100%;height:auto}
.ba-slide figcaption{color:#e9e4e4;font-size:13px;padding:8px 12px 10px;text-align:center}
.ba-nav{display:flex;align-items:center;justify-content:center;gap:14px;margin-top:10px}
.ba-btn{width:44px;height:44px;border-radius:50%;border:1.5px solid var(--line);background:var(--card);font:800 24px/1 "Big Shoulders",sans-serif;color:var(--ink);cursor:pointer}
.ba-btn:hover{border-color:var(--green);color:var(--green-ink)}
.ba-btn:focus-visible{outline:3px solid #b6e08f;outline-offset:2px}
.ba-count{font-size:14px;color:var(--mute);font-variant-numeric:tabular-nums;min-width:44px;text-align:center}

/* about */
.about{display:grid;grid-template-columns:220px 1fr;gap:28px;align-items:center}
.about img{width:100%;height:auto;border-radius:16px;display:block;background:#000}
.about p{margin:0 0 12px}
.about .quiet{font-size:14px;color:var(--mute)}
.creds{list-style:none;padding:0;margin:0 0 14px;display:flex;flex-wrap:wrap;gap:8px}
.creds li{background:var(--card);border:1px solid var(--line);border-radius:999px;padding:6px 12px;font-size:14px;font-weight:700}

/* faq */
.faq{display:grid;gap:10px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:0 18px}
.faq summary{cursor:pointer;list-style:none;font-weight:800;font-size:17px;padding:16px 28px 16px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:12px;font:800 24px/1 "Big Shoulders",sans-serif;color:var(--green)}
.faq details[open] summary::after{content:"–"}
.faq summary:focus-visible{outline:3px solid #b6e08f;outline-offset:2px;border-radius:6px}
.faq .a{padding:0 0 16px;color:#463f3f}
.faq .a p{margin:0 0 10px}
.faq .a p:last-child{margin:0}
.faq h3{font-family:"Big Shoulders",Impact,sans-serif;font-weight:800;text-transform:uppercase;font-size:20px;letter-spacing:.06em;color:var(--mute);margin:26px 0 4px}

/* forms */
.form{display:grid;gap:22px}
.form fieldset{border:0;margin:0;padding:0;display:grid;gap:14px;min-width:0}
.form legend{font-family:"Big Shoulders",Impact,sans-serif;font-weight:800;text-transform:uppercase;font-size:22px;letter-spacing:.03em;padding:0;margin-bottom:10px}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.field{display:grid;gap:6px;min-width:0}
.field label,.field .lab{font-weight:700;font-size:15px}
.opt-tag{font-weight:600;font-size:12px;color:var(--mute);text-transform:uppercase;letter-spacing:.06em;margin-left:4px}
.form input:not([type=radio]):not([type=checkbox]),.form select,.form textarea{width:100%;font:inherit;font-size:16px;color:var(--ink);background:#fff;border:1.5px solid #cfc8c8;border-radius:10px;padding:12px 12px;min-height:48px}
.form textarea{resize:vertical}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--green);box-shadow:0 0 0 3px rgba(89,165,44,.25)}
.opts{display:flex;flex-wrap:wrap;gap:8px}
.opt{position:relative;cursor:pointer}
.opt input{position:absolute;opacity:0;inset:0;margin:0;cursor:pointer}
.opt span{display:block;border:1.5px solid #cfc8c8;border-radius:999px;padding:10px 14px;font-size:15px;background:#fff;min-height:44px}
.opt input:checked+span{background:var(--green);border-color:var(--green);color:#fff;font-weight:700}
.opt input:focus-visible+span{box-shadow:0 0 0 3px rgba(89,165,44,.35)}
.check{display:flex;gap:10px;align-items:flex-start;font-size:15px}
.check input{width:22px;height:22px;margin:1px 0 0;flex:none;accent-color:var(--green)}
.check a{color:var(--green-ink)}
.form button.btn{border:0;width:100%;font-family:inherit}
@media (max-width:560px){.row2{grid-template-columns:1fr}}

/* bands, footer */
.band{background:var(--char);color:var(--white);text-align:center}
.band p{color:#e9e4e4;margin:0 0 20px}
.band .ctas{justify-content:center}
.panel{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:22px}
footer{padding:26px 0 40px;font-size:14px;color:var(--mute)}
footer nav{display:flex;flex-wrap:wrap;gap:6px 16px;margin-bottom:8px}
footer a{color:var(--mute)}

@media (max-width:760px){
  .hero-grid,.points,.about,.proof{grid-template-columns:1fr}
  .hero-photo{max-width:340px}.about img{max-width:220px}
  .tiers{grid-template-columns:1fr}.steps{grid-template-columns:1fr 1fr}
}
@media (max-width:420px){.steps{grid-template-columns:1fr}.ctas .btn{width:100%}.stats{grid-template-columns:1fr 1fr 1fr}.stat b{font-size:26px}}
@media (prefers-reduced-motion:no-preference){.btn{transition:background .15s}}
